BIC  |  FASHION & NIGHT OUT SERIES

My role in this project was to gather inspiration and design for a new fashion lighter series. The team asked me to look for trends on Pinterest, and I said "I'm in NY, I'm going to NY to look for Trends!", so I left my desk and walked around NYC's 5th avenue to find the latest fashion trends. I then presented these trends to Smith and we mixed and matched clashing trends from several buckets to create new patterns. #flickyourbic Check out http://www.flickyourbic.com/ for more even more designs such as holographic meets stripes!

Created at: Smith Design, NJ
Art Direction: Jenna Smith

Designer: Perez-Mitchell Design

LIGHTERS BEFORE, FOUND TRENDS ON 5TH AVE, NYC
Bucketed & mix and matched clashing trends

A COUPLE YEARS LATER FASHION SERIES LIGHTER IS MOST POPULAR ON BIC SITE

8 PACK AVAILABLE TODAY

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FINAL FASHION SERIES COLLECTION

Snake Skin meshed with Matte white
Gradients meshed with Lace
Bling Meshed with Leather
Holographic married with Matte White

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