Objective: Michelman a chemical solutions specialist (B to B company) is often confused for being a sister company to Michelin. We needed to change that assumption by completely rebranding Michelman differently than any other chemical company in its superior class. The hex was a major inspiring element which represented science. I was also inspired by emulsions and the periodic table of elements.
Result: Although the Michelman concepts were well received the company may be changing their name. Personally this is my favorite branding project because I integrated the elements, versus only having imagery and photography as background elements. I had a lot of fun and learned a lot about design with this project.
Created at: LPK
Art Direction: Brian Akers
Designer: Juliana Perez-Mitchell
Exploring Brand Expression & Toolbox Elements
Another exploration, potential toolbox elements and quick designs were shown to visualize what the brand could be