LIFE CEREAL, LIMITED TIME ONLY   |   Package Design
 


Objective: Work with Life cereals new design architecture & logo (provided) to come up with a LTO pumpkin spice design concept. The design was supposed to use kids art as inspiration as outlined in their creative brief.

I was inspired by my friends toddler craft kits company “M is for Monster”, as well as photos of my daughter playing with beads at her daycare. Even though I only had 3 days, I tried and failed at some designs, and suddenly it was go time. I only had 3 hours left and managed to pull together what my gut was telling me to design all along.

Result: Although my concept wasn’t chosen by Pepsi as the final, this is by far my favorite package design I’ve ever done. When you put yourself and your personal touch into a project your heart is shown on your sleeve.

 

Created at: Haugaard Creative
Creative Director: Jose Parado

Freelance Designer: Juliana Perez-Mitchell

SKETCHES

INSPIRATION

MY FINAL CONCEPT BELOW
I just pretended to be a kid again, doing crafts on a cereal box :)

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