“Fall in love with the process and the results will come”

AUDIT

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IDEATION

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BRAND EXPRESSIONS

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RESULTS

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2009 Best Selling Always SKU ever - As the intern and target market on this brand I honestly critiqued the old version & helped inspire the final outcome. I had original vector art of hearts being laced into ribbons & Emma Bracey took one look at my heart diamond bracelet as an addition to the pack. This I later learned was the best selling Always SKU ever that expanded from Mexico to Brazil & China.

2011- Downy Infusions, Rebrand global architecture, I explained to the team how I learned to apply a human personality to a pack & created moodboards and sketches for each scent. They tried to push a circle like shape holding the logo & I suggested we break it and let the logo breathe. For the final work I helped source illustrators that did the final flowers. Today in 2018 the design architecture (composition) is the same with different flowers. @Landor

 

Downy Fashion Series concept
A concept to show what Downy would look like if it was
to partner with a high end brand @Landor

Jarlsberg Cheese, Design Architecture @SmithDesign
Created several different versions of new architecture, pictured is a final piece representing one of those concepts.

BIC Classic Blister Pack Designs  @SmithDesign   Created Background Pattern, 2x the lights call out, and new made in the USA violator

BIC Classic Blister Pack Designs @SmithDesign
Created Background Pattern, 2x the lights call out, and new made in the USA violator

Yuban Coffee Tins, Dia de los muertos theme, sketched first then made digital @soulsight

Fiesta Knives, Design & Production @SmithDesign 
Pushed the old architecture which was a white box with a pattern of fiesta logos, I recommended this architecture be chalk black to let the beautiful colors pop from their products. Once approved I also rolled out the look to multiple skus including cutting boards, measuring cups ect. These designs can be found at Macy’s!

Pringles End Cap & Brand Guidelines @LPK Taking existing assets from Pringles to create an end cap for instore

Art direction Starubucks' Seattles best bib tag,  did audits for shelfs talkers, and took photos on my phone of different compositions, after that I drew straight from my pictures to sell it in to Starbucks. @MosaicShopper

Art direction Starubucks' Seattles best bib tag, did audits for shelfs talkers, and took photos on my phone of different compositions, after that I drew straight from my pictures to sell it in to Starbucks. @MosaicShopper

Tampax Pearl,  Last Phase Design Work @LPK

Tampax Pearl, Last Phase Design Work @LPK

Flavor extension

Flavor extension

Seattle’s Best Partnership palette  art direction and design  I worked with a copywriter on this for the tagline, and I found some of the drawings to compose this sell in concept. @MosaicShopper

Seattle’s Best Partnership palette art direction and design
I worked with a copywriter on this for the tagline, and I found some of the drawings to compose this sell in concept. @MosaicShopper

Fitright for Men & Women Pushed design aesthetic to have a better looking window and sizing communication as well as giving it more personality for Amazon.

Planters Kettle Cooked & Drizzle  flavor adaptations and type studies @soulsight

Planters Kettle Cooked & Drizzle flavor adaptations and type studies @soulsight

Costco Mac & Cheese Design,  created backgrounds and had a library of characters to choose from. Logo had to stay top center. @soulsight

Costco Mac & Cheese Design, created backgrounds and had a library of characters to choose from. Logo had to stay top center. @soulsight

Horchata Rum Tropical Flavor Band @LPK
Made from scratch, label representing horchata rum competing with rumchata - concept.

Led Naming Brainstorms for Jim Beam  @LPK the flavors off of 03, Hornitos Lime Shot, and Velvet Cinn.

Led Naming Brainstorms for Jim Beam @LPK
the flavors off of 03, Hornitos Lime Shot, and Velvet Cinn.

Kroger Charcoal Redesign, Private Label  @StevensonColor I challenged the typical Kroger brand to give charcoal more of its own personality

Kroger Charcoal Redesign, Private Label @StevensonColor I challenged the typical Kroger brand to give charcoal more of its own personality

Vicks Nature Fusion, New Product Concept Approved in Round 2. Created flavor cues and swirly backgrounds from sketches onto existing Vicks architecture, I sketched exactly how I wanted the fruit, leaves and honey before I looked for stock to use and manipulate in photoshop. @Landor

Vicks DayQuil/NyQuil Dual Pack Design  @Landor. Found a way to seperate Day and Night without doing it exactly 50/50, created back panel to this as well.

Vicks DayQuil/NyQuil Dual Pack Design @Landor. Found a way to seperate Day and Night without doing it exactly 50/50, created back panel to this as well.

Curad Children’s Hospital Bandages I Promise the “Ugly dolls” movie came after this, I guess I’m good at judging cuteness. Created at Medline. PDP design, pattern design, production and design/production management

Triscuit  side and back panels @Soulsight

Triscuit side and back panels @Soulsight

Quaker Muesli  Front and back panels communication @Hauggard for @Pepsico

Quaker Muesli Front and back panels communication @Hauggard for @Pepsico

Quaker Applying new design architecture globally  for club packaging, in store displays, and seasonal packaging. @hauggardcreative

Quaker Applying new design architecture globally for club packaging, in store displays, and seasonal packaging. @hauggardcreative

Jim Beam Black Batch @LPK designed each sku in an hour each.

Flavor Extension Spicy Jalepeno, Final Design & Production  @SmithDesign Sourced stock photos and composed them together for new flavor.

Flavor Extension Spicy Jalepeno, Final Design
& Production
@SmithDesign Sourced stock photos and composed them together for new flavor.

Horizon Crafts Design Entire Family,  Created @SmithDesign

Horizon Crafts Design Entire Family, Created @SmithDesign

Cruncher POP Stand, 4 color Header card, and 2 color POP. Header card was created from existing Planters packaging, the rest is new @soulsight

Pringles Tortillas Cues & brand guidelines  @LPK I sketched what other illustrations could be used and sourced stock imagery which I manipulated into a rough concept, Scott Burns then “realized”

Pringles Tortillas Cues & brand guidelines @LPK I sketched what other illustrations could be used and sourced stock imagery which I manipulated into a rough concept, Scott Burns then “realized”

Quaker POP Header card for fall skus,  photo comps, backgrounds & design @Hauggard

Quaker POP Header card for fall skus, photo comps, backgrounds & design @Hauggard

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Quaker Oatmeal Squares photo comps & adaptations for Pepsico at Sams Club @Hauggard

Life cereal design concept  (case study on front page) I was given the logo (flat) and the bowl, the rest was up to me! For Pepsico @Hauggard

Life cereal design concept (case study on front page) I was given the logo (flat) and the bowl, the rest was up to me! For Pepsico @Hauggard