“Fall in love with the process and the results will come”
2009 Best Selling Always SKU ever - As the intern and target market on this brand I honestly critiqued the old version & helped inspire the final outcome. I had original vector art of hearts being laced into ribbons & Emma Bracey took one look at my heart diamond bracelet as an addition to the pack. This I later learned was the best selling Always SKU ever that expanded from Mexico to Brazil & China.
2011- Downy Infusions, Rebrand global architecture, I explained to the team how I learned to apply a human personality to a pack & created moodboards and sketches for each scent. They tried to push a circle like shape holding the logo & I suggested we break it and let the logo breathe. For the final work I helped source illustrators that did the final flowers. Today in 2018 the design architecture (composition) is the same with different flowers. @Landor
Downy Fashion Series concept
A concept to show what Downy would look like if it was
to partner with a high end brand @Landor
Fiesta Knives, Design & Production @SmithDesign
Pushed the old architecture which was a white box with a pattern of fiesta logos, I recommended this architecture be chalk black to let the beautiful colors pop from their products. Once approved I also rolled out the look to multiple skus including cutting boards, measuring cups ect. These designs can be found at Macy’s!
Fitright for Men & Women Pushed design aesthetic to have a better looking window and sizing communication as well as giving it more personality for Amazon.
Vicks Nature Fusion, New Product Concept Approved in Round 2. Created flavor cues and swirly backgrounds from sketches onto existing Vicks architecture, I sketched exactly how I wanted the fruit, leaves and honey before I looked for stock to use and manipulate in photoshop. @Landor
Curad Children’s Hospital Bandages I Promise the “Ugly dolls” movie came after this, I guess I’m good at judging cuteness. Created at Medline. PDP design, pattern design, production and design/production management
Quaker Oatmeal Squares photo comps & adaptations for Pepsico at Sams Club @Hauggard